Posts Tagged ‘LEE Jeans’

LEE URBAN RIDERS: THE CITY IS MINE (FULL)

Posted: 09/11/2011 by Eric L in Fashion
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Previously I blogged about Lee jeans’ new line Urban Riders dedicating to, well, urban bike riders. The first of a consecutive 10 issues is out this week in Milk Magazine. From the series, you can get to know the fabulously designed clothing line, Flwrider and many other interesting urban personas. Go get a copy now. Videos will follow.

See Lee Jeans Hong Kong Facebook Page.

LEE Jeans has spotted the needs of an urban citizen who infiltrates bike riding into his everyday life and developed a whole new clothing line called Urban Riders. It’s a functional yet trendy line of clothes of which a bike rider would find very thoughtful. Details like reflective material under rolled-up pants leg, handy pocket on mid-thigh, and fine-adjusting zippers are all making a bike rider’s life much easier.

Flwrider is proud to be the first to present Urban Riders in Hong Kong. Interviewed by Milk Magazine, Flwriders shared our views of why choosing fixed gear riding over others and what “The city is mine” means to us.

Stay tuned for editorial and video coverage on Milk Magazine.

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